Digital marketing in Uganda

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Digital marketing in Uganda: Hiring a Trusted Digital Marketing Agency(DMA)

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To get digital marketing in Uganda you must hire a good digital marketing agency or a company can be a major investment for any company’s limited marketing budget.

Is it worth it? And how do you find a truly good digital marketing agency?

1. A Great Digital Marketing Agency(DMA) is Nimble.

First, the agency can shift quickly with changes in the client’s market, business, or marketing plans. Nothing stays the same in businesses or marketplaces for long, and the nimble agency not only knows that but has a culture and processes that enable it to bend with the changes and keep current with the client’s needs.

Second, and perhaps more importantly, the nimble agency is ahead of the trends in digital marketing in general and in the client’s business in particular. The agency keeps informed of the latest news on digital marketing. It is constantly testing its assumptions. And it attempts to project where things are going, to “skate to where the puck is going, not where it is” as hockey legend Wayne Gretzky famously said.
The high-value agency isn’t just aware of coming trends, it communicates those regularly to its clients and is bold enough to make suggestions based on those projections, to keep the clients ahead of their competition.
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2. A great digital marketing agency knows more than advertising.

suspect Schaefer’s critique comes because many DMAs are advertising or public relations agencies that added on digital marketing in a desperate move to stay relevant. But if they haven’t adopted or committed to the inbound mindset, they will inevitably fall back on advertising as the easiest solution.

Advertising and direct selling

I also suspect that by “advertising” Schaefer’s interviewees mean not just paid to advertise, but also content that is little more than direct advertising.
Advertising and direct selling should remain part of an overall marketing program, but companies engaging DMAs want more than that. The concept of inbound marketing has become pretty well known: marketing assets that bring value to the audience and thereby build awareness and reputation in a way that draws prospects to the brand, as opposed to marketing that interrupts the prospect and tries to coerce them into buying or trying the brand’s products.
A top-notch DMA knows how to build strategies for content that a brand’s audience will love, and that will make them love the brand all the more.

3. A great digital marketing agency emphasizes continuity over campaigns.

Now let’s not throw the baby out with the bathwater: campaigns can be a perfectly valid and valuable part of digital marketing. But if an agency can only recommend campaigns, something is missing.

What’s bad about concentrating only on campaigns? At least a couple of things:

• It makes your marketing “herky-jerky.” You might make some progress via a particular campaign, but then that progress comes to a halt while you’re building the next campaign. In the meantime, your competition may pass you by.
•  Each campaign is a roll of the dice. If it succeeds, great! But if it fails to meet expectations, then it becomes more wasted time during which the competition could gain an upper hand.
  Campaigns take your focus away from your overall, long-term goals. Everything becomes about winning the campaign, rather than about building a brand reputation over time. So what do we mean by “continuity”?
• Continuity involves an overall marketing strategy aimed at building long-term brand value in the marketplace. The best DMAs know how to help their clients build holistic strategies that get everything, online and offline, working together. They aren’t in it for the quick traffic hit. Top agencies know they only win when their client becomes top-of-mind for prospects in their vertical.
• That involves strategies that are aimed at big goals for the brand. Then campaigns or individual tactics are put in their proper place. They are just tools (and not the only ones) used to help achieve the bigger digital marketing goals. Furthermore, with this outlook, the agency helps the client design campaigns that contribute to bigger, long-term goals, not just to win that campaign.
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4. A great DMA supports rather than runs customer relations.

Schaefer is correct here. Companies owning and nurturing real relationships with their customers and prospects are marketing gold.

Too many digital marketing agencies offer to take that off the company’s hands, not realizing that, in the long run, they are hurting more than helping. (And in too many cases, even those agencies are outsourcing their outsourcing!).

Customer relations.

Great digital marketing agencies teach their clients how to manage those relationships better, instead of doing it for them.

This is not to say there is never a time and place for outsourcing the work in marketing, but the old dictum “give someone a fish, you’ve fed them for a day; teach them to fish, you’ve fed them for life” applies well here.

There is a useful middle ground here as well. At Trophy Developers, for example, we often find and initiate valuable relationships, but always integrate the client into the process. The bottom line here is not so much about who runs what as simply that it is not good for the client to be disconnected from customer and influencer relations.
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5. A great digital marketing agency believes in data transparency.

Low-quality agencies want to keep the raw data hidden, and only parcel data out via dashboards or limited reports that may give the client a skewed view.

High-quality agencies believe that they and the client benefit best when data is open and shared, and each can apply their expertise to gain insights from that data.
Such agencies are also always willing to show the client the source data behind their reports.

This section underscores a theme that runs throughout all these characteristics of great digital marketing agencies: Partnership. Truly valuable agencies always have a partnership relationship with their clients that works for the greater benefit of both.

6. A great digital marketing agency builds a team of top experts.

In his HBR article, Schaefer shares an isolated anecdote from one client experience to back his claim that “agencies don’t hire the best talent.” While there is no doubt that this is true of some agencies (we’ve seen it too when we’ve taken over accounts!), this is a gross generalization.

Multidisciplinary specialists in Digital marketing in Uganda

In reality, a truly professional agency attracts and nurtures the best talent. Unlike an individual consultant, such an agency can offer the client the advantage of a team of multidisciplinary specialists, who can work together to formulate a holistic marketing strategy.
How Do We Know Such Agencies Exist? Because it’s our work to provide digital marketing solutions, Year to year!!! Originally published by Trophy Developers.

Digital marketing in Uganda is a major investment

Digital marketing in Uganda presents a significant opportunity for businesses to expand their reach and connect with their target audience.

With the country’s increasing internet penetration and the prevalence of smartphone usage, digital marketing has become an essential component of any business strategy.

From social media advertising to content marketing and search engine optimization, there are various avenues for businesses to engage with potential customers and drive growth online.

As such, investing in digital marketing services in Uganda can be a major investment that yields long-term benefits for businesses.

 Digital marketing in Uganda professionals: Leveraging the expertise

By utilizing the expertise of digital marketing professionals who understand local market dynamics and consumer behavior, businesses in Uganda can effectively position themselves for success. Tailored strategies can enhance brand visibility, generate leads, and increase sales through digital marketing efforts.

Recognizing the importance of digital marketing in Uganda is crucial for businesses to remain relevant and competitive in today’s digitized world, driving sustainable growth and engagement with their target audience.