In UGX or USD

e.g Google Search Console, If not indicate" Null"

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand, Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Lets say you have a situation such as this one. A customer comes from a web site or search engine, leaves and then comes back from a different site or keyword search. How do you determine the original referral source? With a tool we have been using for the past several years that utilizes the power of cookies. This tool is also beneficial for any business that sells a service where conversions are not easily tracked like with a product purchase. What we have done is created a php script that utilizes the HTTP_REFERER web server feature and takes the referring url and places a cookie on their computer with this value. When the customer fills out any form on our web site, it submits this information to us.

The conversion rate is the number of conversions divided by the total number of visitors. For example, if an eCommerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take