Within three seconds, a website homepage needs to tell visitors what the business has to offer.
Everything on your site rolls up to the Website homepage.
It should say what the site is about, and give launching off points to find what’s available. Within three seconds, a website needs to tell visitors what the business has to offer.
That’s where your headline comes in.
It may only be a few words, but it’s one of the most important pieces of copy on your website design.
Even if visitors to your site most frequently, start deeper within your content pages because they have come from a search results page or a link from social media.
They’re likely to check out your website homepage, if they’re interested in your site.
Your sub-headline should supplement the headline by offering a brief description of what you do or what you offer. This can be done effectively by zeroing in on a common pain point that your product or service solves.
To optimize your headlines for mobile, use larger fonts to give visitors a better experience. Small fonts could force mobile visitors to pinch and zoom in order to read and interact with the content on your site. Our advice? Use the heading options in your page editor. H1 headings are perfect for page titles — there should only be one H1 on a page. Subheadings should follow the order of the hierarchy, H2, H3 up to H6, and so on. You can have several of these headings, just make sure they’re in order. For example, you won’t want to jump from an H1 to an H3 — choose an H2 instead for good web accessibility compliance
The homepage is also a good location for links to top tasks. These links might be in the form of a page summary, or it could be a list of : I want to …. buy now, by giving them tasks to do The goal of your Website homepage is to compel visitors to dig deeper into your website. Include two to three calls-to-action above the fold that direct people to different stages of the buying cycle — and place them in spots that are easy to find. The homepage is one location where you have a say to what you website visitors do next. So, tell them what you want them to do. In other words, include your call to action. Remember though, it might be too early to ask people to buy from you at this point. So maybe, the call here is to check out your products, or an invitation to learn more about the topics on your site. Then, you can refine the call to action on subsequent page deeper within the site.
The Website homepage is the place to show off the freshest
The homepage of your site is the first introduction each visitor will have to your business.
Include freshest content and most important content on the site.
Don’t waste space with a welcome message. Instead, make people feel welcome by giving them plenty of content to dive into. The homepage is a place to orient people, give them high level data,
To optimize your images for mobile users, use high-quality images that have a reduced file size use tools like Tiny PNG
Most people with no visual disabilities. Make sure to use an image (or even a short video (Muted, No autopay ) that clearly indicates what you offer. Use images that capture emotion, drive action, and visually tell the story you’re writing about.
Now, navigation links should be part of the website homepage. You probably already know what the top tasks are, a quick look at your websites metrics can give you full information of how people have been finding your website. Also add most popular content.