When developing and designing or creating an online marketing plan for your website is the first step to grow your business.
Part of this also is understanding how your business works, and the goals you have for growing your business.
This will enable you to have a clear direction, clear measurements, and goals to work for.
So let’s ask, what are your business goals? Do they align with your marketing?
If your goals are to develop new customers, are you then marketing to bring in new customers and measuring yourself according to that goal?
If your goal is increased profitability, well you get thereby increasing your revenue and decreasing expenses.
Is that part of your marketing plan and are you evaluating your business based on those goals? So it comes down to setting a goal but understanding the process that creates that goal.
Identify what it is that you want to achieve specific and then look at the process that affects that goal to understand the actions and steps that you need to take to achieve that goal.
At Trophy Developers – The best internet marketing agency before we start designing your website we love to ask our clients.
what do you want? Typically, they’ll respond:
They’re looking for more visitors, they’re looking for more subscribers, but ultimately when it comes down to it, any business owner or any business website owner (marketer) is looking for increased profitability.
They want to make more money and decrease costs.
It is because when there’s more profitability, the business grows.
There’s more money available for reinvestment, for additional marketing and business growth.
And if that’s ultimately what you want as a business, then we need to look at everything.
We can’t just look at the marketing; we can’t just look at your day-to-day activities, as the best Internet marketing agency we got to look at the entire process of business decision-making.
Being proactive you need to look at the entire workflow.
You need to look at the marketing that you’re doing, your business operations, and the assumptions that you are making that are reflected in your marketing.
You’ve got to look at the entire workflow designed to achieve your online marketing goal. Then you will start by looking at, what is your goal?
Additionally, all of these will require a different process to follow up on the goal.
You need to understand the process that it takes to get to that goal so that we can measure the entire system.
Now we can look at our existing channels to see where we are and compare that with where we want to be.
Now, this is an existing channel of subscribers and about 98% of our emails are being delivered.
About 2% are not being delivered because people change jobs, they change addresses and the email addresses just drop out.
So about a 90% delivery rate. We can look at the industry averages of an open rate or a click rate on the email, however, we can see that we have about an 8% click rate off of the emails.
The next step in the process is bookings/downloads depending on what you provide on your website. Then out of a thousand people that will click on the email.
We can now set goals for how much we want to improve our revenue by looking at all the steps involved that affect our final revenue number. Look at how your business goals are reflected in your Online Marketing Strategies. Know where you need to improve to affect your final goal.