In this article, we focusing on increasing average time a user spends on your business/blogs/News/Magazines/company/organisation/community/personal Websites. In this article, we will cover proactive ways to increase visitors’ average time spent on your website.
Multitasking of people interacting with your Website Advert (Ad) Copy
The modern attention span on your website copy or Ad is now less 2 seconds than that of a goldfish: eight seconds and shrinking fast.
Why? Well, as every media pundit will tell you, we’re being bombarded by some much information at such a rapid pace that while our ability to multitask has skyrocketed, the amount of time we devote to evaluation and attention has plummeted.
Well I’m here to tell you one thing, that’s not true.
Online Customers take ample time to a decision on Website Advert (Ad) Copy
Online customers will give you as much time as they need to make a value judgement on what you’re advertising. Could it be eight seconds? Sure.
Could it be two seconds? Maybe. Could it be a minute? Who knows; no two people are alike.
And if your ad creates a positive valuation in the mind of your prospect, they’ll give you the time.
Some customers or users like to read everything and some like to scan quickly your website copy and make a positive decision depending their needs.
Create value and customers will read your website page or online Ad copy
Even if they answer an email and have a Skype call at the same time. When you’re creating your Web page view (online ad copy) don’t fall into the trap of thinking about an eight-second countdown, like some sort of Damocles.
Create Effective Online Ad Copy or website page.
Instead, follow our one rule.
Say it fast, and say it properly.
You can’t go wrong! What this means for online ad copy is removing all the marketing fluff that for too long has plagued what we do. Get to the point quickly, present what you’re offering clearly, its benefits to the customer, and then remove as much distractions as possible. Create a singular impression, and also reduce your word count.
Tell your customers what’s in it for them in your Online Ad Copy or website page
No one cares about how awesome your writing style is, how great your company is, why you’re different, and why the competition stinks, they want to know what value you can provide to them, and they want it in the first two or three sentences.
What to Avoid in your webpage content and Online Ad Copy
This might make you think that you need to put your super clever main headline in bold and flashing lights, but here’s the thing, the modern online consumer is savvy enough to see through these gimmicks. Indeed, introducing your Web page view (Online Ad) a non-organic way can cause a negative reaction. Think about it: When’s the last time you reacted positively to a popup message? Don’t push it.
Website Ad copy testing tools and options.
One primary consideration, however, is to ensure your copy works with the ad design or website design.
This is where eye flow comes in. While most people tend to read online content as they would a written book, many designers nowadays are adept at creating a jarring experience where certain content is focused upon and receives ample white space to provide one singular impression.
A key benefit of online writing is that you can easily track how your words are laid out and presented through the use of A/B testing, eye tracking tools, heat maps and click maps.
At Trophy developers Uganda we use and suggest using tools like Hotjar, which is an all-in-one user analytics platform, or tools like Clicktale, which gives you many features, including session replays.
In conjunction with your graphic design team, play around with spacing and layout, as long as you’re
In a nutshell remember, say it fast, say it properly, and don’t fear to shake up the presentation.
While you may have longer than eight seconds to create an impression, there are many other stimuli trying to pry your reader’s attention away. Be bold, be concise, and don’t let them get away.