We get into the mind of your customers about those terms customers usually use to find your business services.
For the purpose of this keyword research guide, we used Trophy Developers Uganda’s business Category as “Website Design” as listed on Google my business (GMB).
Think about how a keyword relates to your category.
What are the top things that people are going to be looking for?
A simple starting place for brainstorming is to look at search suggestions from
Google and
other search engines provide.
You get these by going to
google.com and simply start typing in the search box.
You'll see here that as
We start to type
website Designers, Google is going to give me a series of suggestions (Dropdown list) you can try from both Mobile and Desktop web view.
Here we can see searches that are popular.
how to make a website, Uganda Website designers, Trophy Developers, and so on.
Now our category is Website designers.
And whether or not people are going to be searching for the
best Website designers, entering the term here might help me see some trends.
So I'll start typing in
website designers. And here I can see
is an interesting result.
What this is telling me is that people are using the term near me.
Now that's very conversational, but is this a keyword I might go after?
Well, probably not. You see,
Google is going to do the work of interpreting that keyword near me to deliver results that are near that user, as opposed to results that
include the search term near me.
Identifying your Local Keywords for Local Search Engine Optimisation
Now just for fun, I'm going to type in
local website Designer
Again, not something that people might be searching for a whole lot, but we're just trying to brainstorm.
But what we can see here is ideas on
local Website designers, hire,
logo designs, and websites.
I could even start to type in additional letters. Here I selected the letter T and I notice right away
website templates.
And that's an interesting search result because later we might want to look at the particular search volume for that term, local web design company, and see if it's
a high volume search term.
You see, if we offered web designing, we might think, well, how can we promote that on our website if customers or peoples are searching for it?
If we didn't offer web designing, we might want to look at how popular that term is in our city (Kampala) and decide if it's something that we do want to offer. The next step in brainstorming is thinking of top questions that customers ask.
Maybe for a website Hosting it's, do you have free website hosting? So let's type in free website hosting into Google and see what appears.
So right away we see that Google returns the local three
free website hosting and this informs us that people who are looking for free website hosting are doing it with local intent.
So they have the goal of finding a local
website designer where they can get a
free website hosting.
As I scroll down, we can see that we have the
best free website hosting company in Kampala, Uganda, a term that got brought in simply by where I'm living.
I didn't ask for anything in
Kampala, but again because we have the local intent and we're seeing those local results,
Google is trying its best to offer me things local to where I am.
Then the
website designers for local
designers in Kampala. So if we offered
free website hosting, we might want to consider adding this keyword to the ones that we want to research so we can identify how popular it is in the local context of our neighborhood for Local
search engine optimizations.
Now we're going to get into how to find that popularity in just a minute.
What you want to do is continue conducting this research until you have about 10 to 15 ideas.
Start really broad and then work your way more and
more specific.
Now it's okay to have a handful of what we call lo
ng-tail keywords.
These are going to be long strings of text, such as
Free Hosting,
Website designers in Kampala.
You can definitely mix those types of
keywords into your ideas. Another thing I should also point out is that often we won't need to include that local modifier into our content development because Google is going to know through all the context clues we give it where your location is, therefore if somebody is looking for a
Web hosting company near them (that User) and you offer
free website hosting because a page on your website is dedicated to it and Google knows that our company is in say, Kampala, it'll connect the dots.
Now another great web keyword tools to look for more ideas are
ubersuggest.io,
Google AdWords,
SEMrush.com and
WordTracker.com
And what you'll do there is enter in your keyword e.g. for
Uber Suggest select suggest
in this case, I'll put in
Uganda Website Designers
What this is going to do is essentially automate the collection of that Google autocompletes data. It sort of goes through the alphabet and identifies all the keywords that Google thinks are the most popular.
Here I can see
Uganda website designers,
web design companies,
responsive web designers,
best website designers,
website designers, and so on.
This is a great way to start thinking about how people are doing searches around your local terms and to begin to package up these themes. Once you have your data source, we're going to go look at search volumes and related ideas to figure out which ones are really worthy of your
website content marketing Strategy.
