In this article, we are using Website Hosting services as an example.
Finally, once you’ve overcome anxieties and objections with your offer online
For example, if you’re a web hosting company anxiety your lead may have is that they have to convince their whole team to switch to your website hosting packages.
To give you more insight about this usually to switch to a new hosting provider the manager must contact their former hosting company to request for unlocking the domain for migration, provide the EPP Code and the other details that might be required.
Now, you see that’s a whole big process to transfer a domain to your web hosting company.
This anxiety turns into an objection that negatively impacts conversion.
Objections may feel like they’re better to ignore than address, but we’ve found that you should optimize your offer to overcome many objections.
In the web hosting company example we just mentioned, you could optimize the offer to include a one-hour team onboarding consultation, thus neutralizing the objections and increasing your conversion rate.
|Very Complex to do.||Assign a free expert to help.|
|Expensive, Not on our budget.||Give a try out the offer.|
|No value in your web advert – ad copy.||Highlight the value in your copy.|
Refer to your Voice of the Customer, donor, subscriber to identify objections your offer can overcome.
At this point, the prospect will likely be thinking, okay, maybe.
And now we want to bring out extra offer optimizations to nudge them off the fence and toward the yes, such as offering a freebie.
For example, if you offer website hosting services: an offer with free website domain transfer by providing a dedicated team of experts to back up the contents of the website and take care of the whole process to success will be a better solution.
You could also get a coupon to save on a high-speed IP address dedicated server wants to sell more of and what people need.
Such as free website search Engine Optimization for 2 pages, freebies, bundles, payment plans and tiered pricing are quick tricks for optimizing your offer.
Consider how many good prospects turn away from your website or close your email without prospects converting into customers, donors, subscribers.
Would the cost of optimizing the offer be offset by the new customers, you could acquire? One last note on optimizing your offer.
Know that price is always an objection in your voice of the customer, donor, subscriber, but the price is most typically an objection for people who aren’t good prospects or don’t understand the value of the solution on offer.
So rather than dropping your price or offering discounts start by better highlighting the value of the solution in your copy.
And never underestimate the power of an optimized offer.
If your copy isn’t working, it might be time to stop looking for what to fix in your copy and start looking at what to fix in your offer.