What are your referring sources?
Lets say you have a situation such as this one. A customer comes from a web site or search engine, leaves and then comes back from a different site or keyword search. How do you determine the original referral source? With a tool we have been using for the past several years that utilizes the power of cookies. This tool is also beneficial for any business that sells a service where conversions are not easily tracked like with a product purchase.
What we have done is created a php script that utilizes the HTTP_REFERER web server feature and takes the referring url and places a cookie on their computer with this value. When the customer fills out any form on our web site, it submits this information to us.
Do you know your conversion rate?
The conversion rate is the number of conversions divided by the total number of visitors. For example, if an eCommerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take