Understanding The Process That Creates That Goal of your online marketing Strategy
Identify what it is that you want to achieve specifically and then look at the process that affects that goal in order to understand the actions and steps that you need to take to achieve that goal.
At Trophy Developers – The best internet marketing agency before we start designing your website we love to ask our clients.
Contract the marketing agency for the right marketing goals
what do you want? Typically, they’ll respond:
· I want more visitors,
· I want more leads,
· I want more followers; They’ll answer with a lot of things that sometimes have nothing to do with increased business.
They’re looking for more visitors, they’re looking for more subscribers, but ultimately when it comes down to it, any business owner or any business website owner (marketer) is looking for increased profitability.
They want to make more money and decrease costs.
Because when there’s more profitability, the business grows.
There’s more money available for reinvestment, for additional marketing and business growth.
And if that’s ultimately what you want as a business, then we need to look at everything.
We can’t just look at the marketing; we can’t just look at your day-to-day activities, as the best Internet marketing agency we got to look at the entire process of business decision-making.
How to use proactive marketing online strategies
Being proactive need to look at the work flow.
We need to look at the marketing that you’re doing, your business operations and the assumptions that you are making that are reflected in your marketing.
What I like to say is, if you want to increase profitability then everything’s on the table.
You’ve got to look at the entire workflow designed to achieve your online marketing goal. So we start by looking at, what is your goal?
· Do you want to increase revenue?
· By how much do you want to increase it?
· Do you want to increase it by new customers or do you want to increase by developing existing customers?
· Do you want to increase the average order on your website? Or increase upselling or cross-selling or even increasing your sales close rate from lead generation?
You see, all of these will require a different process to follow up on the goal.
Understanding the process to your business online Marketing goals.
You need to understand the process that it takes to get to that goal so that we can measure the entire system.
Now we can look at our existing channels in order to see where we are and compare that with where we want to be.
Now this is an existing channel of subscribers and about 98% of our emails are being delivered.
About 2% are not being delivered because people change jobs, they change addresses and the email addresses just drop out.
So about a 90% delivery rate. We can look at the industry averages of an open rate or a click rate on the email, however we can see that we have about an 8% click rate off of the emails.
The next step in the process are bookings/downloads depending on what you provide on your website.
So out of a thousand people that will click on the email.
we can now set goals for how much we want to improve our revenue by looking at all the steps involved that affect our final revenue number. Look at how your business goals are reflected in your marketing.
Know where you need to improve in order to affect your final goal.