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How to Convert Your Web Visitors into Customers? Landing Web pages

Landing website pages are important for whenever you are running online ads ( Google Adwords, Facebook Ads, Twitter Ads. and e.t.c)

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LANDING

Landing page best practices that’ll bring you more customers

Landing website pages are important for whenever you are running online ads ( Google Adwords, Facebook Ads, Twitter Ads. and e.t.c)

Every website page has one goal. It could be to distribute information, capture peoples’ information like an e-mail address, or sell a product/service.

There’s a reason you’re putting an effort into online marketing.

Your goal is for your visitor to take some sort of action after they land on your website. Now, depending on your audience, you’ll have between two (2s) and six(6s) seconds to convince them to stay once they’ve arrived.

At a glance

Landing website pages are important for whenever you are running online ads ( Google Adwords, Facebook Ads, Twitter Ads.
Now, some new visitors like people from Google my Business might inevitably arrive on your homepage and that’s okay, but it’s important to avoid campaigns that drive visitors directly to your homepage.
The key to making your website convert is to build goal-specific landing pages.
The teaser page gives your web visitor just enough information
Providing an e-mail address
It captures content and qualifying lead information

OVERVIEW

Convert Web Visitors into

What happens is these visitors will click, take a glance, and then bounce from your site if they’re not interested. So ideally, you’re driving this traffic to a specific landing page.

CUSTOMER-SPECIFIC

Customer-Specific Landing Pages

Having specific destinations allows you to reinforce the decision to click, provide an attention-grabbing visual or headline, and frame the information in a way that helps you achieve your goal and always make sure your website hosting company isn’t facing downtimes.

Now, some new visitors like people from Google my Business might inevitably arrive on your homepage and that’s okay, but it’s important to avoid campaigns that drive visitors directly to your homepage.

It’s the least conversion-friendly page on your website since it tends to be fairly broad.

MAKE

How to make your website convert?

The key to making your website convert is to build goal-specific landing pages. These landing pages come in a few varieties,

but let’s focus on the four most common types:

VIRAL

4. Viral pages landing web pages.

These are all the ones you’ve likely encountered as you’ve browsed the web.

TEASER

1. The teaser landing web page.

The teaser page gives your web visitor just enough information

to get them to click through to the next step of your process .

Teaser pages are useful for products that are nearing launch.

By creating anticipation and excitement, you can convince the visitor to take an action such as:

OVERVIEW

Convert Web Visitors into

Providing an e-mail address

Pre-ordering/Sign up for a free trial

Subscribe to your newsletter

You can also use these pages to tease out any unqualified leads.

Convert Web Visitors into

If you have a special product for a select audience, you can leverage teaser pages to ask them questions one step at a time, slowly revealing more about your product or offer depending on the answers.

SQUEEZE

2. The squeeze landing web page

It captures content and qualifying lead information

The goal of the squeeze page is to capture content and qualifying lead information. Typically, a visitor exchanges their contact information for something of moderate value. Say:

Exclusive discount.

The lead information can be as simple as an e-mail or as complex as four or five pre-qualifying questions.

Posted by Trophy Developers

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