Now you can get the best results from your website with only 9 tips

After all, when you buy something over the internet, it’s often an offer, a product that has more value and you have never seen before sold by a person you’ve never met before.

Identity theft and credit card theft are the two biggest fears that limit and even prevent Customers from shopping online, according to the market research firm TNS.

Make sure you include a privacy policy on your website, reassuring Customers that you will never share their personal information with anyone.

In addition, process all purchases through a secure server, so that no other computers are ever able to access any of your purchase information.

You can go even further and include “security seals” on your site, reassuring visitors that you have done everything possible to protect their website from hackers.

Some of the more popular security seals/badges are VeriSign , TRUSTe and Hacker Safe .

Nothing reassures your website visitors like testimonials from real customers who can vouch for the quality of your offer, product, service.

And, yet so few business sites have testimonials.

It can feel awkward to ask Customers to say nice things about your product or service.

But testimonials have so much trust-building power that you should go out of your way to get them.

When you request a testimonial, ask if it’s OK for you to include as much information about the testimonial provider as possible.

Along with the testimonial, include the person:

Website URL link.

For example, if your business helps Customers dealing with alcoholism, eating disorders or similar problems, then your testimonial providers won’t want to reveal that much information about themselves.

In that case, a first name and initial is probably good enough.

We suggest you stick with the conventions within your industry.

When talking about statistics or results, always be as specific as possible. It makes your copy seem more credible.

For example, if you sell a weight-loss product, don’t say that it helped one client lose “more than 100 pounds.” Say that it helped her lose 107 pounds.

The more accurate you are, the more realistic your claims will be.

If you include statistics or other forms of industry information to back up the claims in your copy, be sure to cite your source of that information.

When you cite a reputable source of information, you borrow their credibility. And that builds your own credibility.