How to integrate social media into SEO Website strategies?

In fact, social media profiles are often among the top results in search listings for brand names. Google’s even showing tweets in a carousel in the main section of the

organic search results. If you do a quick search for Trophy Developers,

You’ll see what that looks like. If you scroll down, you’ll see Trophy Developers’ Twitter account and a carousel that allows you to interact with their various tweets.

You’ll also notice that as you scroll up, we have all of our profiles listed here on the right-hand side.

Twitter , Facebook , Instagram , Tiktok , LinkedIn , and YouTube . When we think a little deeper about Google and social media, we identify that Google has to go further than just looking at the tally of the likes

in your social presence. You can buy those, so it’s a terrible measurement, and it’s something that Google just doesn’t want to factor in.

Instead what social media does is drive traffic and build awareness.

The more authentic people talk about your brand and share links, the more likely they are to leave a review, publish a link on your blog and build awareness for your business.

It’s still important to have social media as part of your marketing efforts, and if it makes sense, then integrate it directly into your site as well.

There are a couple of types of integration.

There’s the active sharing integration, which would be a link to like or share a specific page on Facebook or Twitter, and then there’s sort of that passive listing that simply lets visitors find your Facebook or Twitter page.

Let’s look at how you can add some of these active sharing buttons.

First, I’d check out Twitter’s publishing tool, which is at publish.twitter.com.

What I like about this tool is that you can simply select the option you’re interested in and customize it from there.

If you want to embed a grid, a tweet, a timeline, or a Twitter button, you’ll select the option,

and you can follow the instructions to develop exactly what you need and then select the code, copy it,

and paste it where you’d like it to show up on your site. Facebook has another similar tool. A little more complicated.

You’ll find this at developers.facebook.com

it’ll be under Docs, listed under Social Plugins, and we’re looking here at the Like Button.

Much like Twitter, they have some options. They have a Like Button Configurator.

If I select that option, I can modify this to identify the type of layout that I’d like, and you’ll see a change in the centre of the screen, and once you’ve identified

how you’d like it set up you can simply choose Get Code and copy and paste that just as we saw on Twitter.

Now, there’s another thing that you probably want to take a look at, and that’s implementing social metatags.

For Facebook, this is known as the Open Graph protocol, and you can find information about this at ogp .

Open Graph’s a little bit complicated, so you’ll want to take time to read this documentation, and if you have a technical provider or web programmer, send them over there.

You can use WordPress Rank Math or Yoast Plugins if you are using WordPress What this allows you to do is introduce information to your website that Facebook can then use when someone shares a link.

If someone shares a link to your website, Facebook will go out, look at your site, and identify that you’ve said, hey, for this page, I’d like you to show this image.

I’d like you to use this title and this description. It’s really great for helping frame out what you’d like to be shared.

Twitter has this in a similar format through Twitter Cards. You’ll find that at dev.twitter.com/cards/overview.