Website hosting Server Location
03When asked if hosting server location has any effect on page rankings, Matt Cutts, former Google Search Quality expert, responded by saying “We do absolutely try to return the most relevant results to each user in each country. And server location in terms of IP address is a factor in that.”
More recently, here is what Google had to say “Server location (through the IP address of the server) is frequently near your users. However, some websites use distributed content delivery networks (CDNs) or are hosted in a country with better server infrastructure. So, we try not to rely on the server location alone.”This means that while you should choose a hosting server location in the country of your target audience, it is not as important as it used to be. Google is making constant changes to allow for a more global setting. This Google article on global targeting will provide more insight. Search engines like Google, Bing , or Yandex allow website owners to set a country target in their webmaster tools. If your website uses a country TLD (.co.ug for example), then you will be unable to choose a target country. This is because Google associates TLDs such as these with a country location (.ug for Uganda). However, if your website uses a TLD such as .com or .org, then you need to enter a country target in your webmaster tools. If you don’t do this, then Google or other search…
Therefore, if your website is hosted on a server located in the United Kingdom and your website content is meant for users in Spain, it is very important to set ‘Spain’ in Google webmaster tools or other search engine webmaster tools.
It is not required to host your website on a server located in Spain. Setting international targeting in the webmaster’s tools will work just fine, but if you are using a .es domain, this won’t be required. If your website targets users from all over the world, it doesn’t matter where it is hosted. You only have to make sure your web host provides some form of CDN. Using Content Delivery Network To Influence Page Load A Content Delivery Network Service works by providing substitute server points for your visitors to get access to resources from your website. These CDN points are normally spread throughout the world. They help to bring access closer to your website visitors. A CDN service will ensure a faster response and download time for your web content. There are many CDN services available on the internet – some of which offer free services, while others offer paid services. Regardless of the type of website builders, you have used in the site development, your site can get better through using a CDN. If your website’s users are from around the world, your page ranking will not…
