How to Get Started with International SEO (Search Engine Optimization)
In this article, we’re giving you tips to decide whether you need International SEO, we found out that Travel Companies and Aviation companies need International SEO more if need it on your website kindly contact us now and consider it done!
What is international SEO?.
• International SEO best practices: • country targeting • language targeting or ccTLD • Subdomain • Subdirectory • gTLD with language parameters • Different domain
• Example hreflang tag: • A few other best practices: • specific country • language targeting only • SEO Tools • Local Marketing • Marketing Resources
International SEO is about promoting and optimizing your content to make the site visible to a target market or audience across multiple countries and/or languages.
Does your website need international Search Engine Optimization?
Depending on your business objectives, your site just needs to provide specific content to specific language populations.
Think of a US company that only serves the US but still recognizes the need to cater to a Spanish-speaking population.
Or a Canadian organization that needs to attract both English and French speakers. Or maybe, you’re a multinational corporation with locations in multiple regions all around the world and you need to not only have content available in local languages but maybe even entire websites dedicated to these countries.
Not only would you need a French, but for Canada’s internationalization, you would also need a French version for France, and maybe business conditions to dictate what you can or can’t sell in each country.
Or if you’re a news publisher, you may have a completely different set of content country by country.
As you begin to develop your international SEO plan, you’ll need to make sure it reflects your business needs and think carefully about whether you’re marketing to specific languages, regions, or a combination of both.
If the goal of your business is simple to provide the same content in multiple languages, then you’ll be focusing on optimizing your site’s translated content to be found by search engines.
What is a multilingual website in International SEO?
A multilingual website simply offers users a choice of more than one language. Search engines have come a long way concerning language detection.
And these days you can assume they’ll be able to easily pick up on the languages you have your content translated into.
But no matter how smart they might be, you’re still going to want to take advantage of some techniques to send strong signals and indicators for the language you’re using on a page of content including the target language and URL structure such as in a subdomain or subfolder.
There’s one tactic that tends to work very well for this. If you were a search engine crawling through these pages, the use of either a subfolder or subdomain with internationally recognized language codes would send you a strong language signal and help you index this content appropriately.
How to use Language and Culture for your website with International SEO?
For multinationals and larger enterprises, however, we’ll have to be able to accommodate more than just a translation of the same content into different languages. Often there’ll be different offices operating in different countries with different business environments and your optimization efforts will be spent making sure visitors can discover and consume that regionalized content. And both their local region and their local flavor of language.
The Spanish spoken in Spain for example is very different from that of Mexico. And that’s a very different Spanish than what’s spoken in Argentina. You can see how all these combinations can become pretty complex but a simple example for North America would be a website targeting the Canadian and US markets.
Even though both are English-speaking countries, there are differences and nuances in the languages that publishers need to consider and address.
And when you do, you’ll find that citizens in the respective countries will appreciate the content for its relevance and readability and find it easier to discover your site and search engines. And of course, there are large markets of French speakers in Canada and Spanish speakers in the US that will need to be accommodated as well.
What is your business model and how to Use international Search Engine Optimization for your business?
At this point, you’re hopefully realizing that there’s not a single right answer to the way you’ll handle language and country targeting but instead, this will largely be driven by your business model.
Whether your site’s focus is multilingual, multi-regional, or both, you’ll need to pay close attention to how it’s structured and how search engines can discover and understand your content so that they can deliver it to the target markets when they are searching.
Should you Go Global? and Where Is your Market?
If you are not sure about the opportunities in different countries or have some convincing to do with your bosses, it’s always a good idea to review some market reports, stats, and even your own website data. Here’s some information that you can use to decide or prioritize the countries/markets to go after.
- Government and trade organization websites, such as Trade.gov and WTO.org provide the latest international business and trade news and statistics.
- Many companies provide Internet-related reports and statistics s, such as Internet World Stats, Econsultancy, McKinsey and Company, and eMarketer. There are numerous sites providing information about specific countries, too.
- Your own analytics data. Do you see anyone visiting your website from other countries? Is there any country that sends more traffic to your site than others? It’s worth paying attention to, especially if any of them are converting already.
Do you Need a Site for Each Country?
Most definitely, yes, if the market is big enough for you to invest. For SEO reasons and to provide a better user experience to the local visitors, it’s always better to have a dedicated site for each of your target countries.
However, this may not be a feasible option for you, at least not at the beginning. In that case, you’ll have a site for each language that is spoken in your target countries.
It is OK to do this as you may want to test the waters first before you dive in too deep. Luckily, we can use Hreflang tags to tell Google which language and country each site is created for.
You can now decide whether you need International SEO, we found out that Travel Companies and Aviation companies need International Search Engine Optimization more if need it on your website kindly contact us now and consider it done!
Trophy Developers is helping individuals, organizations, and companies to create leverage in their digital strategies and to take advantage of this new and changing international environment for well over a decade.